with Poskas, MBA Marketing

• Who do you want to portray?

• Actions steps between style guide, logo, and website

• Key elements of the new way to look at brand

Program Objectives:

• Define Your Brand Identity: Clarify your brand's values, mission, personality, and unique selling proposition (USP) to establish a clear and compelling brand identity that sets you apart in the marketplace.

• Craft Your Brand Story: Develop a powerful brand narrative that communicates your journey, purpose, and values in a way that resonates emotionally with your audience and fosters authentic connections.

• Design Visual Brand Elements: Create visually appealing brand assets, including logos, color palettes, typography, and imagery, that reflect your brand identity and contribute to a cohesive and memorable brand experience.

• Build Online Presence: Establish a strong online presence across various digital channels, including your website, social media platforms, and email marketing, to increase visibility, engage with your audience, and drive traffic and leads to your business.

• Engage Your Audience: Cultivate a loyal community of followers and customers by consistently delivering value, fostering two-way communication, and building trust through authenticity, transparency, and authenticity.

• Measure Brand Performance: Monitor and evaluate key brand metrics, such as brand awareness, sentiment, and loyalty, to assess the effectiveness of your brand strategy and identify areas for improvement and optimization.

Program Outcomes:

By the end of Stroke of Genius for Solopreneurs - Building Your Brand, participants will:

• Have a compelling and authentic brand identity that resonates with their target audience and reflects their values, personality, and unique strengths.

• Possess impactful brand assets and collateral, including logos, visual elements, and brand messaging, that contribute to a cohesive and memorable brand experience.

• Establish a strong online presence and engage with their audience across various digital channels, driving awareness, engagement, and conversion for their business.

• Cultivate a loyal community of followers and customers who connect with their brand on a deeper level and advocate for their products or services.

• Measure and track key brand metrics to assess brand performance, identify opportunities for growth, and continuously refine and optimize their brand strategy.